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1 customer value management
customer value management (CVM) MGT, S&M systematische Ausschöpfung f von Kundenbeziehungen (synonymous: customer lifetime value Management)Englisch-Deutsch Fachwörterbuch der Wirtschaft > customer value management
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2 customer value management
сокр. CVM1) марк. управление потребительской ценностью* (использование анализа воспринимаемой ценности для разработки маркетинговой и общей стратегии компании)The goal of customer value management ( CVM) is to deliver optimal value to customers — to align business metrics, improvement programs, capabilities, processes, organization and infrastructure with customer-defined value. In other words, to create the kind of business that can deliver to customers exactly what they want.
See:2) марк. управление ценностью клиентов* (оценка полной прибыльности отдельных клиентов и выстраивание политики работы с клиентами с учетом этой информации)See:Англо-русский экономический словарь > customer value management
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3 customer equity management
марк. управление клиентским капиталом (методы определения полной ценности клиентов и построения работы с клиентами с учетом увеличения этой ценности)Customers are your company’s strategic investments. The process of acquiring and keeping strategic accounts, called ‘customer equity management’, is vital to your company’s profitability and competitive advantage.
Syn:Англо-русский экономический словарь > customer equity management
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4 customer experience management
марк. управление впечатлениями клиентов (подход к разработке и организации маркетинговой деятельности с точки зрения эффективного управления впечатлениями клиентов)See:Англо-русский экономический словарь > customer experience management
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5 customer relationship management
сокр. CRM упр., марк. управление взаимоотношениями с клиентами (стратегия, направленная на построение устойчивого бизнеса, ядром которой является клиенто-ориентированный подход; стратегия основана на использовании передовых управленческих и информационных технологий, с помощью которых компания собирает информацию о своих клиентах, извлекает из нее необходимые сведения и использует их в интересах своего бизнеса путем выстраивания взаимовыгодных отношений с клиентами, основанных на персональном подходе к каждому клиенту; результатом применения стратегии является повышение конкурентоспособности компании и увеличение прибыли)See:* * *Англо-русский экономический словарь > customer relationship management
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6 customer lifetime value Management
customer lifetime value Management MGT, S&M systematische Ausschöpfung f von Kundenbeziehungen (synonymous: customer value Management)Englisch-Deutsch Fachwörterbuch der Wirtschaft > customer lifetime value Management
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7 customer value
1) марк. воспринимаемая [потребительская\] ценность* (ценность товара, выражаемая количеством денег, которое потребители готовы заплатить за него; может различаться с ценой товара, которую устанавливает продавец)Syn:See:customer value accounting, customer value analysis, customer value map, customer value scorecard, differential worth, price customization, perceived product quality, product evaluation, price-value equation, consumer properties, customer value management 1)2) эк. ценность потребителя [клиента\]See: -
8 customer value analysis
марк. анализ воспринимаемой [субъективной, потребительской\] ценности (набор концепций и теоретических приемов для изучения ценности товаров различного качества с точки зрения конечных потребителей)Syn:See:Англо-русский экономический словарь > customer value analysis
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9 customer value map
марк. карта воспринимаемой [потребительской\] ценности* (диаграмма, на горизонтальной оси которой отложен индекс качества продукта, а на вертикальной оси — его цена; на этой диаграмме строится линия воспринимаемой ценности и отображаются продукты различных производителей)Syn:See: -
10 customer value accounting
марк. учет воспринимаемой [субъективной, потребительской\] ценности* (анализ разницы воспринимаемой ценности продукта фирмы и воспринимаемой ценности других продуктов с целью определения доли этой разницы, которая может быть получена фирмой путем повышения цены)Syn:See:Англо-русский экономический словарь > customer value accounting
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11 customer value scorecard
марк. портрет воспринимаемой [потребительской\] ценности* (анализ воспринимаемой ценности отдельных свойств конкретного товара по сравнению с воспринимаемой ценностью другого или усредненного товара)See:Англо-русский экономический словарь > customer value scorecard
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12 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
13 value chain
1. Gen Mgtthe sequence of activities a company performs in order to design, produce, market, deliver, and support its product or service. The concept of the value chain was first suggested by Michael Porter in 1985, to demonstrate how value for the customer accumulates along the chain of organizational activities that make up the final customer product or service. Porter describes two different types of business activity: primary and secondary. Primary activities are concerned principally with transforming inputs, such as raw materials, into outputs, in the form of products or services, delivery, and after-sales support. Secondary activities support the primary activities and include procurement, technology development, and human resource management. All of these activities form part of the value chain and can be analyzed to assess where opportunities for competitive advantage may lie. To survive competition and supply what customers want to buy, the firm has to ensure that all value chain activities link together, even if some of the activities take place outside the organization.2. HRthe most traditional approach to exploring career prospects, which involves identifying the next, most obvious, move in a career path. The next step is usually assumed to be the role occupied by a manager. -
14 marketing management
сокр. MKM упр. управление маркетингом, маркетинговый менеджмент (действия компании по регулированию маркетинговой деятельности; также соответствующая учебная дисциплина, преподаваемая в бизнес-школах)Syn:See:marketing control, marketing planning, marketing manager, brand management, advertising management, channel management, customer equity management, customer loyalty management, customer value management* * * -
15 perceived value pricing
марк. ценообразование [установление цены\] на основе воспринимаемой ценности* (метод ценообразования, при котором цена устанавливается исходя из ценности товара для потребителя, а не на основе затрат на производство; концепция принадлежит современным маркетинговым подходам, нацеленным на повышение ценности продукта для потребителя и назначение более высокой цены)Syn:value-based pricing, value-oriented pricing, value-in-use pricing, perceived-value pricing, value pricing 1)See:Англо-русский экономический словарь > perceived value pricing
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16 category management
Mktgthe process of manufacturers and retailers working together to maximize profits and enhance customer value in any given product category. Category management has developed from brand management and the techniques of efficient consumer response, and is most prevalent in the fast moving consumer goods sector. It is founded on the assumption that consumer purchase decisions are made from a range of products within a category and not merely by brand and has gained in prominence, as it is believed to meet customer needs better than standard brand management.Abbr. CM -
17 activity based management
Gen Mgta management control technique that focuses on the resource costs of organizational activities and processes, and the improvement of quality, profitability, and customer value. This technique uses activity based costing information to identify strategies for removing resource waste from operating activities. Main tools employed include: strategic analysis, value analysis, cost analysis, life-cycle costing, and activity based budgeting.The ultimate business dictionary > activity based management
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18 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
19 channel management
Mktgthe organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as management of how and where a product is used and of how the customer and the product interact. Channel management covers processes for identifying key customers, communicating with them, and continuing to create value after the first contact. -
20 systematische Ausschöpfung (f) von Kundenbeziehungen
<Mgmnt, V&M> customer value management (CVM), customer lifetime value ManagementBusiness german-english dictionary > systematische Ausschöpfung (f) von Kundenbeziehungen
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